As a bank, It’s easy to swim into a sea of sameness. Like talking big game about security and safety. Been there. Or how convenient and mobile they are. Done that. Maybe how personal they are. Seen it. But what about setting sail in a different direction? Southern Bank knew they wanted to, but needed a consistent brand that was unique to them. Recent rapid growth led to a fractured and under-developed brand. Branches had a tough time creating branded materials — because there wasn’t a brand.
Design, art direction
Client: Southern Bank
Agency: Native Digital