Smirnoff tasked us with developing a breakthrough campaign for their favorite summer beverage - Red, White & Berry. Facing the over saturation of seltzers in the marketplace and the decrease in alcohol consumption by our gen z audience, we needed to pinpoint why this drink became so iconic in the first place. Our classic flavor captured
in an adult beverage proves that having nostalgic summer fun is actually better as an adult.
Art Direction, Design
Client: Smirnoff
Agency: VMLY&R